When Price Hikes Come With No Real Choice

The other day, I received an email from my telecom company. It said, in polished corporate language, that they were increasing their monthly prices. The reason? They're “investing” in improving their services to give me a better experience.

Now, what exactly am I supposed to make of that?

Let’s be honest — this kind of message is not a surprise anymore. It’s almost routine. The word “investing” sounds positive, almost noble. But what it really means is: we’re charging you more. What’s left unsaid is even more interesting — that the current service isn’t good enough. Isn’t that what “improving service” implies?

Here’s the thing. I’m not asking for some revolutionary, ultra-fast, futuristic service. I just want a stable internet connection. One that works when I need it, without regular dropouts or slow speeds. And to be frank, even that hasn’t been consistent.

What annoys me most is the way the message is framed. They say: if you don’t agree with the new pricing, you can leave — since it’s a monthly plan. That sounds fair on paper. But the moment I want to sign up for a plan, I’m locked into a 12-month or 24-month contract. Suddenly, there’s no flexibility at all.

So they can change their side of the deal whenever they want, but I can't?

That’s the real issue here — it’s not just about money, it’s about fairness. We’re not asking for miracles. Just a decent, stable service at a fair price. And if that’s not possible, maybe companies should invest less in “messaging” and more in genuinely fixing what’s broken.

Until then, customers like me are left with no real choice — just a more expensive version of the same frustration.