How Likely Am I to Recommend You? Not at All

Yet another survey landed in my inbox. One of those classic ones — “How likely are you to recommend us to a friend or colleague?” You know the type. If you have ever used a product or service, chances are you have seen this line.

As if we have nothing better to do. We pay them money, use their service, and instead of thanking us, they ask for a rating. One to five stars. Or worse, a sliding scale. What does it even mean? What happens if I say “never”? Based on past experience, I know what happens. More questions. Why not? Can you explain? What went wrong? And here I am, roped into spending fifteen minutes trying to explain why something was terrible, only to receive a polite auto-response that no one will actually read.

And let us be honest — if I do give a low score, someone on the other end might get into trouble. Maybe a poor employee who was just following company rules. Or maybe I will be flagged as a “difficult customer,” blacklisted for daring to say the truth.

Recently I got one of these with a star rating. One to five. Honestly, I would have given no stars. But I did not respond at all. Not because I am afraid — but because I am tired. Tired of filling in forms that no one takes seriously.

If you have something good to say, go ahead. But if not, sometimes silence speaks loud enough. And perhaps, just perhaps, companies should start listening to that too.

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